Convention: Oakland, CA- June 13-16, 1938
Attorney, 33 year old, Philip C. Ebeling elected president for a full term.
||Nelson W. Aldrich
||Salt Lake City, UT
||Raymond J. Bonini
||Grand Rapids, MI
|| National Council
||Fred J. Driver Jr.
||Mark S. Matthews
||New York, NY
|Executive Vice President:**
Thomas R. Reid
| Little Rock, AR
|Washington Representative: **
||Fred R. Reid
Directors not listed from this point onwards since the number greatly increased under provisions of the new constitution which guaranteed at least one director per state.
* estimated figure.
** Appointed position.
Tulsa, OK to host 1939 convention.
Although there is no doubt that basic groundwork for the spectacular success of Phil Ebeling’s administration in 1938-39 must partially be credited to earlier presidents, the regime of the man from Dayton was very monumental possibly the most outstanding in the history of the organization.
At year’s end, for the first time in this existence, the USJCC could boast of a chapter in every one of the 48 states. The actual number of affiliated chapters jumped from 428 to 656, a boost of 228. Paid individual membership was up to almost 60,000, and half of all members were subscribing to Future magazine a publication which had only been inaugurated in September of 1938.
The number of projects both national and purely local also climbed to a new high, and informative material sent out from the headquarters was many times greater than in any previous administration.
It should be remembered that the constitution which went into effect on May 1, 1938, is essentially the same as the USJCC constitution of today. There have been many minor changes, but the basic structure is the same since it is based on definite national, state and local relationships.
The most important one portion of the new constitution proved that all locals would be required to belong to the national organization, and that state organizations would not be recognized by national unless all its members were affiliated with national.
This provision meant that from 1938 onward if a group affiliated with state it had to also affiliate with national. If a local was from an area where there was no state organization, it could be chartered, but was required to join the state group when one came into o existence.
The whole effect of this section of the new constitution was to unify the Jaycee movement, and, as Ebeling states in a letter:
“Starting in 1938 and 1939, the rate of growth skyrocketed as did the income, programs, etc. There must be some reason for the sudden change and I think it can all be traced to the final adoption of “The Ohio Plan” as it was popularly called. From that date on, national, state and local were integrated and it was no longer possible to exist, separate and distinguished from each other. This made possible the greatly increased income, effective programming, and good publicity, etc."
“In any historical treatment of the USJCC, I think you would have to place the 1938 constitution in the same relationship that you would the one in our national history. Prior to 1938, we lived under the Articles of Confederation. After the date of May 1, 1938, we became one integrated J.C. organization under a truly national constitution.”
By integrated, Ebeling means that for the first time national, state and local all worked together in a definite relationship. Regional administrative unites had been abolished, and the state substituted as the chief USJCC subdivision.
Each state was permitted to elect at least one director, and in states with nine or more affiliated, the state president was also given a spot on the board. The maximum number of directors possible from any state was three.
With all states represented on the national board of directors, rather than merely directors chosen at random, the USJCC truly became an organization governed by its constituents. In addition, the new organizational system permitted efficient national committees for the first time.
It was now possible to appoint a national committee chairman in particular field, and with each state also appointing a similar man, there was a definite workable set up through which to plan a program and execute it. Locals had their own committees corresponding with state chairmen, so activities were linked, at least in a loose way.
The office of national councilor was to be retained in each local but the constitution provided that this man would be designated as the state director. Actually, the idea of the national councilor as an officer speaking for a local in regard to national Jaycee problems had never worked out efficiently. By making this man into a director representing the local in the state organization, he gained prestige something he had never had. The office of national councilor as such was to be eliminated the following year.
As previously mentioned, the new constitution required that all locals be affiliated with state as well as national. This provision was not made retroactive, however, that is a state was not required to insist upon affiliation of a local which was already organized. However, any new local had to join national as well as state.
Another requirement for locals was that their dues be at least $5 per member. Too many chapters had been trying to operate without sufficient funds, and, as a result, had been hamstrung.
State organizations were all required to apply for re-chartering before January 1, 1939. Their applications were not accepted unless they would require affiliation of all new local groups, and demand that the state director also be the national councilor.
With the national board of directors was changed into a much larger group, the number of vice presidents was cut from ten to seven, since there were no longer the regional divisions headed by vice presidents. Under the new constitution, vice presidents were in charge of particular fields. The listing in 1938-39 showed vice presidents in charge of portfolios on committees, public relations, national council, publications, extension, awards and conventions.
The following men handled the various vice presidential portfolios under Ebeling, Nelson W. Aldrich, Salt Lake City, Utah, Committees Raymond J. Bonini, Grand Rapids, Michigan, Public Relations, Albert Boutwell, Birmingham, Alabama, national Council, Fred J. Driver, Jr. Omaha, Nebraska, Publications Marion C. Gale, Oakland, California, Extension; Mark S Matthews, New York City, Awards, and Resse Wilkinson, Greeley, Colorado, Conventions.
Tom Reid had continued as executive secretary, and his work report for the year is fantastic. He personally dictated 12,480 individually typed letters… wrote 206 pages of material for third class mailings prepared layouts and copy for 19 booklets and manuals totaling 172 pages and wrote 41 Future articles.
Future itself had grown to 30,000 subscriptions since its first issue appeared in September of 1938, and was attracting increasing attention of national advertisers. Highly instrumental in its success, in addition to Driver and Reid, was Horace Russell Smith of Houston, Texas, in charge of circulation. It was Smith who had actually suggested the name Future.
Reid was the first editor of Future, but was replaced by John Hopper. Then, by year’s end, Felix B. Streychkmans was editor, Kenneth Moore the managing editor, and Reid the association editor, Kenneth Moore the managing editor, and Reid the association editor. The magazine was published in Chicago, and the editorial offices were also situated there after a few issues prepared in St. Louis by Reid. The next year was to see national headquarters shifted to Chicago to enable greater cooperation between members, but was financed by the publisher, USJCC officials and the magazine staff. Future was the official publication of the Junior Chamber, but was financed by the publisher, who received subscription and advertising revenue.
This type of publishing agreement was entirely different from later years, where a USJCC staff member edits the magazine and is in complete charge, and all revenue comes to the U.S. Junior Chamber which, in turn, pays to have the magazine printed.
In later years, Future was sent automatically to all dues paying members of the organization, while, in 1938, subscriptions had to be sold to the Jaycees at $1 per year. In 1942, every member began to receive the magazine out of increased dues, but it was not until 1946 that complete control of the magazine was taken over by the national organization and the outside publisher eliminated. (A publisher is here contrasted with a firm that prints and magazine but has nothing to do with its content.)
Future from the initial issue was a first class magazine. It put heavy emphasis on “general interest” articles, and did not confine itself primarily to Jaycee news as is the case today.
The magazine had been named Future by Smith because the interests and effort of young men were primarily directed to the future. Its editorial pledge was written by Reid:
“Future pledges and editorial policy which declares war on dullness, which deplores defeatism, and which looks ahead to the future toward which a young man’s effort, every interest, is dedicated.”
Future’s quality is indicated by the fact that, by June of 1939, an article from its pages had already been reprinted in Reader‘s Digest and, during its first few years of existence. Future landed nine other articles in that publication! Streyckmans the editor until 1942 deserves much credit.
What is today the U.S. Junior Chamber’s key public relations program first made its appearance in 1939 when Future Magazine presented the Ten Outstanding Young Men of 1938, as picked by Durward Howe’s, former Jaycee president and editor of the book America’s Young Men. Howe’s named outstanding young leaders in the nation.
The TOYM of 1938 was announced in the January, 1939 issues were: Howard Hughes, aviator; Louis Adamic, novelist; George Gallup, pollster; coach; Orson Welles, actor, William C. Martin, Jr. broker Paul C. Smith, newspaperman, and Phil Ebeling, Jaycee President. A more outstanding group TOYM has never been named which was appropriate for its first annual Jaycee appearance. In addition to the TOYM, a DSA winner was again named. Chosen was Franklin Kreml, director of the Northwestern university Traffic Institute.
Total services of the USJCC skyrocketed in 1938-39, and it is nearly impossible to list them all. Included were an activity calendar, 93,000 pieces of literature on VD, 60,000 on Safety with Light, and 10,000 on Clean Up and Fix UP. Project outlines in 60 fields were made available and a clip sheet initiated. “Information Points” a monthly sheet for officers was issued, as was a clip sheet for sue by local and state editors. The president also had his own special letter, “Prez Sez” to keep other national officers informed.
The Fire Prevention Committee produced without cost to the organization a $5,000 talking motion picture, “Then Came July 5th” graphically demonstrating the need for regulation of sale and/or use of fireworks. The title of this movie bore credits shared by the International Association of Fire Chiefs and the USJCC. Jaycee fire prevention committees actually promoted passage of literature in some states.
Outside organizations and firms were becoming more and more interested in the Jaycee movement and the programs and manuals in VD, safety with Light, and After Hours of work Safety were made responsible respectively by the Highway Safety Lighting Bureau, Social Hygiene Association, and the Liberty Mutual Insurance Company.
It is possible that newspaper publicity tripled during the administration and six nationwide, radio programs featured the USJCC. Local stations also used material furnished by the national organization.
Operating on a $16,000 grant from the Brookings Institute, approximately 85 speakers across America were discussing vital problems in economics, in conjunction with the economic education committee.
Local and state organizations were realizing profit by selling stamps for the National Wildlife Federation, but USJCC endorsement of such activity was withdrawn for the following year because of seeming lack of cooperation by many local Wildlife Federation groups. Locals were still free to use their own discretion in regard to cooperation with the Wildlife Federation.
The public affairs function of the Junior Chamber also hit a peak and the first solely sponsored legislation was introduced on January 27,1939, Schwellenbach’s resolution calling for creation of a temporary national defense committee to coordinate the existing committees.
Fred B. Linton was still stationed as the Washington representative and helped express the Jaycee viewpoint in the nation’s capital.
Actual participation had been encouraged in all programs by making more awards available as well as providing informative details. Awards competitions were increased from 18 to 41 and 41,200 worth of trophies, cups and plaques given. Cash prizes totaling $1,500 were also presented in the fields of VD, Safety with Light and After Hours Work Safety. The precious high in cash awards had been $500.
Because of help by sponsors, the USJCC had been able to provide a record of services in 1938-39 on a $30,000 income and finish with a surplus of about $3,000.
The headquarters operation itself had been revamped, and multilith and electric addressograph equipment added. The year 1939-40 was to see even more change in administrative procedures with a shift to Chicago offices in the Merchandise Mart Building, the hiring of a full time organization secretary, Ramon E. Millard, and designation of Linton as public affairs secretary.
During Ebeling’s administration, a procedure was initiated which is still the sending of carbon copies of letters from national officers to other national officers and directors concerned.
Travel by Ebeling was the most extensive in the history of the organization, for he was on the road 151 days. Travel by all officers was on the upgrade. For the first time, travel expense deposits were required $1,000 from the president and $150 from vice presidents/ Another first was given to vice presidents financial assistance for traveling out of national funds.
At year’s end, and the convention in Tulsa, the organization was far different than it had been 12 months before. There were 228 more chapters bringing the total to 656, and individual membership was up to 60,000. Furthermore, there was a chapter in every state in the union, and in Hawaii and Alaska. At year’s beginning, there had been groups in only 42 states, but chapters were formed in Connecticut, Louisiana, new Hampshire, Vermont, Rhode Island and Delaware during the administration. Hawaii also joined the fold in 1938-39. The number of state organizations was up to 39. Absentees were chiefly from the Eastern and New England areas. Strength in those sections came slowly and chapters were to have a high death rate. Even in the late 1930s there were states in New England without representation.
Registration at the Tulsa convention was the greatest in history, with 1,500 delegates attending. Among the key speakers were J. Edgar Hoover, head of the FBI, Harold Stassen Governor of Minnesota, and Franklin Kreml, and DSA winner.
Chosen president for the coming term was Perry Pipkin of Memphis, Tennessee.