(Deceased)

State: Nebraska

City: Lincoln

Chapters: 86

Members: Unknown

Convention: Flint, MI - June 12 - 15, 1929

Income: $16,200

Public Utility Executive, 31 year old, Herbert F. McCulla elected president for a full term.

Executive Vice President:* N. Baxter Maddox Atlanta, GA
Vice President: Martin P. Luthy Chicago, IL
Vice President: Durward Howes Los Angeles, CA
Vice President: John Briggs Dallas, TX
Vice President: Walter Melius Milwaukee, WI.
Treasurer: Roy S. Wythers Lincoln, NE
Executive Secretary:** Harry Krusz
Lincoln, NE

Directors:
 
 
Joseph A. Esquirol Brooklyn, NY
Robert Hall Memphis, TN
Howard Handley Flint, MI
G. Earl Menees Phoenix, AZ
George Olmsted Des Moines, IA
Dr. V. L. Overstreet Arkansas City, KS
A. P. Phillips, Jr. Orlando, FL
R. Hardy Schneider East St. Louis, IL
Frank K Sims Dalton, GA
Edwin Tiemeyer Cincinnati, OH
H. Emerson Thomas Oklahoma City, OK
D. D. Wellman Marion, IN

* This term should not be confused with currently used expression of Executive Vice President. Wood was a non paid officer, responsible for organizational policy. Harry Krusz, the paid executive secretary, is akin to the current Executive Vice President, and handled actual administration.

** From 1928-34 Harry Krusz moved to home of national president.

Brooklyn, NY to host 1930 convention.

The tenth Junior Chamber administration, headed by President Herbert F. McCulla of Lincoln, Nebraska, will be primarily remembered for four things: the discontinuance of Expansion magazine, the “agreement” between the Jaycees and the senior Chamber of Commerce, which took effect in April, the incorporation of the organization, and the best growth record of any administration up until that time.

Herb McCulla, the new president, had attended high school in Holstein, Nebraska, and then studied at Hastings College in Hastings. While there, he began officer training school, and served in the Signal Corps. Married just on e day following his discharge from the army in May of 1919, he was soon back working for the telephone company. Promotions followed and when picked as USJCC president, he was Commercial Engineer and Assistant Commercial superintendent of the Lincoln Telephone and Telegraph Company.

His Jaycee background was also extensive, and highlighted by a term as a national vice president. AS a local officer, he was instrumental in the successful AAU Track and Field meet staged in Lincoln during 1928.

Upon taking office, McCulla vowed that he would work bind the organization together more closely, continue personal visitations, eliminate any lingering partisan policies that injured the movement, and expand the program of activities.
Early in his term, Expansion magazine was discontinued as a result of a report prepared by a special committee appointed at the Flint Convention. The committee, chair man by N. Baxter Maddox, found that the existing plan of operating the magazine was unsatisfactory. For this reason, it was decided to initiate another magazine under a new publishing agreement.

Expansion magazine, published by G. Edwin Popkess of East ST. Louis, Illinois, had less than 3,000 paid subscribers in 1929, but was, nevertheless, using a heavy press run of nearly 10,000 copies. Advertising revenue was good, but the magazine was still losing money, and reaching only about one Jaycee in four or five. Subscriptions for Expansion had not been mandatory and so income from that source had never remained up to par.
Young Executive, the new magazine which first appeared in fall of 1929, was to be distributed to all dues paying members. A first class magazine, although not so valuable from an informative standpoint as the old Expansion, it was edited in St. Louis by Charles Cooley.

The actual name, “Young Executive,” had been taken over from an existing Chicago Junior Board of Trade magazine. The Chicago Jaycees were to have the title Young Executive back in their hands by April of 1931. Then, in January of 1936, the national Junior Chamber once again stepped in to adopt Young Executive, before finally relinquishing that name for good to inaugurate Future magazine in September of 1938.

The Junior Chamber publishing history form 1928 to 1938 is strictly a mumble jumble affair, as far as any continuity is concerned. Perhaps the thing that suffered most as a result was the history of the organization, since much valuable information never found its way into print.

The Young Executive magazine which first appeared under McCulla, however, indicated really professional work on the part of Editor Charles Cooley, and served the USJCC in commendable style through the 1929-30 administration. The tendency towards a “general interest” slant cut down news, however.

During the term, the United States Junior Chamber of Commerce was incorporated in the State of Missouri for the protection of officers, and other business purposes. Harry Krusz and Herb Bellow were instrumental in this move, while H. Grady Vien was committee head. In connection with incorporation, new by-laws had to be drawn up, and this was done by Chairman Sam Kohen. There were changes, but the basic operation of the organization, dues, etc. , remained the same through the umber of directors was upped to 20. The change from a voluntary association to a corporation actually became effective September 16, 1929. The articles of incorporation encompassed the Jaycee constitution.
The agreement with the senior Chamber, which was concluded ruing April of this administration when the Chamber directors approved the Jaycee plan, was spoken of by McCulla in his annual report as one of the great4ststeps ever taken by the USJCC. Any problems resulting from he plan were to be worked out by a five man board two Jaycees and three senior members.

As mentioned before, however, McCulla deserves great credit for pushing through this final agreement, which, through no fault of his, was to be virtually forgotten within five years.

Programs and services to locals, which had been steadily growing, reached a new peak under McCulla, and the fields in which the organizations were interested seem extensive even today. Committees were operating in aeronautics, political education, reforestation, and national radio week, foreign relations, Canadian relations, publications, clean up and paint up, anti loan shark, city beautification, calendar revision, athletics and sports programs, music and drama, among other fields.

The number one project was Aviation, with Barton of Tulsa serving again as chairman. Continued progress was recorded in the fields of airport construction, city marking, and encouragement the use of air mail.

Reforestation, under Chairman George Blair, was still a key project, but only about 20 per cent of chapter’s were taking part. As a result within a year these programs were to be renamed the Conservation program, and have a wider range of activity to boost participation.

A National Radio Week was also conducted, but did not meet the success of the “Junior Chamber Week” the year before. No nationwide hook up for a speech could be secured, and, as a result, mimeographed messages by McCulla were mailed out to chapters and read by J.C. announcers at the local lever.

An interesting program that of fostering a revised world calendar was dropped from the itinerary of the USJCC until such time as the idea gained wider acceptance. The national organization was to again officially back the idea of a world calendar in 1955, although a different type than suggested in 1930.

An intercollegiate oratory contest was proposed during the year, with the “Better American Foundation” desiring to join in as co sponsor and assume part of the expenses the first year and all of them thereafter. Negotiations proved to be in vain, since the depression caused scrapping of the contest which was hoped to get underway in 1930-31.

What proved to be the last of the five year series of mid-winter conferences was held in January of 1930 at the Westward Hotel in Phoenix. The chief development at this meeting was the announcement that Maddox had resigned as Executive Vice President, and Durward Howes took over the functions.

Howes made the accurate prediction at this conference that the Junior Chamber movement would soon be operating in all 48 states. This prediction was first realized in 1939.

The question of individual membership is guess work, since detailed records were not kept. A logical estimation would place the number of individual members in affiliated clubs at about 15,000.

Key additions to the ranks of affiliates included San Francisco, El Centro and Glendale, California, Lansing and Grand Rapids, Michigan, Salt Lake City Utah, and Portland, Oregon.

A good deal of credit for expansion goes to McCulla and Secretary Krusz, since they traveled over approximately 60,000 miles during the term. State organizations, mushrooming steadily, also were instrumental in forming new Junior Chambers. Even state organizations had problems, however, for only one of them had the required six members which entitled a state to a convention vote at the upcoming Brooklyn meeting.

Finances, as well as expansion and travel, were at a peak under McCulla. The total receipts for the year were approximately $16.000, and expenditures slightly less than $14,000. This meant that a balance of $2,400 was in the bank as the administration came to a close. Income was not to be as high again until the 1935-36 terms, and the depression was to make the next few years’ very difficult ones for the Junior Chamber.

At Flint, Michigan, in 1029, confidence had reigned and provisions for a trust fund had been approved. the crash which hit in the fall of 1929 eliminated any hopes for putting surplus money away for a “rainy day.” It was not until 1950 that the organization actually began to maintain such a fund.

The term concluding convention was held in Brooklyn, and featured unique entertainment, including a dinner party on board the White Star Liner “S.S. Adriatic’” an evening at Luna Park at Coney Island, and a streamer trip up the Hudson River to West Point and the U. S. Military Academy. It was also at Brooklyn that the first representatives from Great Britain W. G. Ibberson, F. Kershaw and H. Stone of Sheffield visited the United States Junior Chamber of Commerce at its annual meeting.

Named president to serve for the 1930-31 term was Durward Howes of Los Angeles, California. 

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